How I think about
the work of running
a business
Hi, I'm Becca 👋 , Founder and CEO of Mae North, Co-founder and former COO of Beam Content, and XC coach at Antigua International School 🏃♀️ .
I built a 7 figure, profitable, business, without working 5 day work weeks.
Let me help you and your team get there too.
As a certified Director of Operations,I help leaders who struggle with visionary overload simplify their operations and achieve their purpose without sacrificing profit.
.
Every founder-led business runs on the same seven areas. My job is to make them work together and to make them work without you holding all of it.
One framework, sized to what your business needs right now.
If you've been holding too much for too long, let's map it—and hand it back to you, working.
Schedule a Disco Call 🪩Most operational overwhelm isn't a discipline problem. It's a structure problem. When a business grows around the founder instead of around a system, you become the single point of everything. Things get messy, resent develops, fatigue takes over, and your health starts to slip.
My process: I believe all seven core areas of your business should be pointing to your North Star. I help you plan projects and work across seven core areas of your business at once because they're all connected. Fix one in isolation and the others pull it back out of shape. Here's the lens I bring to each.
These aren't theoretical numbers. They come from my past business, Beam Content. When the systems work, everything else follows.
Net income growth achieved year over year in 2025 in a content marketing agency, when AI was supposedly taking over.
Annual contract value increase after overhauling the business's operational framework.
Revenue scaled from six to seven figures in two years, while always ensuring profit.
Clients that have benefited from my approach to operations and project management.
Financial Steadiness
Numbers tell the truth before anyone else will. I bring a strategic read on your margins, owner pay, and cash. Decisions get made on data, not dread.
Customer Experience
The path a client travels from first hello to renewal. I map every touchpoint so the experience feels intentional, not improvised—and so it can run smoothly whether or not you're in the room.
Operational Efficiencies
The quiet systems that hold everything together. I document the workflows living in your head, remove the bottleneck (usually you), and make the business repeatable.
Visibility
Marketing only compounds when it's consistent. I turn scattered, when-I-have-time effort into a rhythm you can actually sustain, so the right people keep finding you.
Product Development & Innovation
Your offers are the engine. I help you sharpen what you sell, retire what's quietly draining you, and build the next thing on evidence rather than a hunch.
Team Growth
Hiring at the right moment, into the right role, with clarity from day one. I build the structure so your people know what's theirs to own—and you stop re-absorbing the work.
Growth & Development
Where you're headed, and whether the business can carry you there. I keep one eye on the founder and one on the long game, so growth doesn't cost you your life to get it.